Kaizen
Kaizen
Kaizen is a UK-based digital marketing agency specialising in organic growth strategies. Working with brands like Adidas, SumUp, and AA, they deliver creative content, SEO, and PR campaigns that drive traffic and boost online visibility.
COMPANY
Kaizen
Year
2024
Category
Freelance
Project scope
Project scope
As a Freelance Senior Product Designer, I was approach by the company's CEO to redesign Kaizen's website, giving it a fresh, dynamic look while adhering to their updated branding and tone of voice.
The objective was to redesign 18 web pages (desktop and mobile), creating updated layouts and design assets for the developer to implement. My goal was to modernise the site’s structure while incorporating Kaizen’s new brand guidelines.
As a Freelance Senior Product Designer, I was approach by the company's CEO to redesign Kaizen's website, giving it a fresh, dynamic look while adhering to their updated branding and tone of voice.
The objective was to redesign 18 web pages (desktop and mobile), creating updated layouts and design assets for the developer to implement. My goal was to modernise the site’s structure while incorporating Kaizen’s new brand guidelines.
Project scope
As a Freelance Senior Product Designer, I was approach by the company's CEO to redesign Kaizen's website, giving it a fresh, dynamic look while adhering to their updated branding and tone of voice.
The objective was to redesign 18 web pages (desktop and mobile), creating updated layouts and design assets for the developer to implement. My goal was to modernise the site’s structure while incorporating Kaizen’s new brand guidelines.
Process
Process
As the original website had been built directly in WordPress, there were no existing Figma files, design libraries, or reusable components. I began by mapping out the site’s architecture and familiarising myself with the new branding and social media campaigns. I researched competitor websites and explored web design trends to find modern and dynamic trends.
Starting with the Homepage, I designed key components that could be reused across the website, allowing the developer to start implementing these main components. I also had regular check-ins with the Marketing Manager and Head of Design to gather feedback and iterate on designs, as well as ongoing communication with the developer to assist with the implementation.
As the original website had been built directly in WordPress, there were no existing Figma files, design libraries, or reusable components. I began by mapping out the site’s architecture and familiarising myself with the new branding and social media campaigns. I researched competitor websites and explored web design trends to find modern and dynamic trends.
Starting with the Homepage, I designed key components that could be reused across the website, allowing the developer to start implementing these main components. I also had regular check-ins with the Marketing Manager and Head of Design to gather feedback and iterate on designs, as well as ongoing communication with the developer to assist with the implementation.
Process
As the original website had been built directly in WordPress, there were no existing Figma files, design libraries, or reusable components. I began by mapping out the site’s architecture and familiarising myself with the new branding and social media campaigns. I researched competitor websites and explored web design trends to find modern and dynamic trends.
Starting with the Homepage, I designed key components that could be reused across the website, allowing the developer to start implementing these main components. I also had regular check-ins with the Marketing Manager and Head of Design to gather feedback and iterate on designs, as well as ongoing communication with the developer to assist with the implementation.
Design
Design
The project involved a complete website overhaul, including 18 pages, the navigation bar, footer, and cookie banner, designed for both desktop and mobile. I packaged all assets and design elements for smooth implementation by the web developer.
Here is what the new website redesign looks like: kaizen.co.uk.
The project involved a complete website overhaul, including 18 pages, the navigation bar, footer, and cookie banner, designed for both desktop and mobile. I packaged all assets and design elements for smooth implementation by the web developer.
Here is what the new website redesign looks like: kaizen.co.uk.
Design
The project involved a complete website overhaul, including 18 pages, the navigation bar, footer, and cookie banner, designed for both desktop and mobile. I packaged all assets and design elements for smooth implementation by the web developer.
Here is what the new website redesign looks like: kaizen.co.uk.
Outcome
Outcome
Kaizen's website redesign refreshed their online presence, aligning it with their updated branding and tone of voice. The new design brought a modern, dynamic feel to the site while improving the overall usability on Desktop and Mobile, making it easier for potential clients to navigate the site and explore Kaizen's services. As a result, the team reported improved client engagement and a stronger digital identity that better reflected their innovative approach to digital marketing.
Kaizen's website redesign refreshed their online presence, aligning it with their updated branding and tone of voice. The new design brought a modern, dynamic feel to the site while improving the overall usability on Desktop and Mobile, making it easier for potential clients to navigate the site and explore Kaizen's services. As a result, the team reported improved client engagement and a stronger digital identity that better reflected their innovative approach to digital marketing.
Outcome
Kaizen's website redesign refreshed their online presence, aligning it with their updated branding and tone of voice. The new design brought a modern, dynamic feel to the site while improving the overall usability on Desktop and Mobile, making it easier for potential clients to navigate the site and explore Kaizen's services. As a result, the team reported improved client engagement and a stronger digital identity that better reflected their innovative approach to digital marketing.
More Works More Works
More Works More Works
NOÉmie lamory
NOÉMIE LAMORY
NOÉmie lamory
NOÉmie lamory
©2024
Go Back To Top
©2024
Go Back To Top
©2024
Go Back To Top
©2024
Go Back To Top