MARKET LOGIC SOFTWARE

MARKET LOGIC SOFTWARE

Market Logic Software is an insights management platform that helps global brands like Colgate, L’Oréal, and Unilever to turn data into actionable insights. By streamlining market research, the platform enables companies to make data-driven decisions quickly and effectively.

COMPANY

Market Logic

Year

2019 - 2021

Category

In house

My role

My role

As the Lead designer of the Mobile team, I played a crucial role in shaping the user experience for both iOS and Android apps. Working closely with iOS, Android, and backend developers, as well as with the Product Manager, I ensured a seamless experience between mobile and web, enabling users to have access to their insights' platform on the go.

As the Lead designer of the Mobile team, I played a crucial role in shaping the user experience for both iOS and Android apps. Working closely with iOS, Android, and backend developers, as well as with the Product Manager, I ensured a seamless experience between mobile and web, enabling users to have access to their insights' platform on the go.

My role

As the Lead designer of the Mobile team, I played a crucial role in shaping the user experience for both iOS and Android apps. Working closely with iOS, Android, and backend developers, as well as with the Product Manager, I ensured a seamless experience between mobile and web, enabling users to have access to their insights' platform on the go.

Key contributions

Key contributions

Mobile Design Leadership

I led the design of the iOS and Android apps from scratch, ensuring a seamless experience that aligned with the web platform. By creating intuitive, user-friendly interfaces, we enabled users to access insights from anywhere. Clients like Colgate, L'Oréal, and Unilever were able to find their insights on the go, allowing them for more flexibility.

Design Libraries in Figma

I built and maintained the design libraries for iOS and Android mobile apps, working closely with the web design system manager to ensure consistency across design elements and interactions, while still taking into consideration each platform’s guidelines (Material Design and Human Interface Guidelines).


Search Feature Optimisation

Before joining the Mobile team, I was working on improving the web platform’s search and filtering feature. By refining the filtering system, I helped users find answers to their insights more quickly, driving better engagement and usability.

Mobile Design Leadership

I led the design of the iOS and Android apps from scratch, ensuring a seamless experience that aligned with the web platform. By creating intuitive, user-friendly interfaces, we enabled users to access insights from anywhere. Clients like Colgate, L'Oréal, and Unilever were able to find their insights on the go, allowing them for more flexibility.

Design Libraries in Figma

I built and maintained the design libraries for iOS and Android mobile apps, working closely with the web design system manager to ensure consistency across design elements and interactions, while still taking into consideration each platform’s guidelines (Material Design and Human Interface Guidelines).


Search Feature Optimisation

Before joining the Mobile team, I was working on improving the web platform’s search and filtering feature. By refining the filtering system, I helped users find answers to their insights more quickly, driving better engagement and usability.

Key contributions

Mobile Design Leadership

I led the design of the iOS and Android apps from scratch, ensuring a seamless experience that aligned with the web platform. By creating intuitive, user-friendly interfaces, we enabled users to access insights from anywhere. Clients like Colgate, L'Oréal, and Unilever were able to find their insights on the go, allowing them for more flexibility.

Design Libraries in Figma

I built and maintained the design libraries for iOS and Android mobile apps, working closely with the web design system manager to ensure consistency across design elements and interactions, while still taking into consideration each platform’s guidelines (Material Design and Human Interface Guidelines).


Search Feature Optimisation

Before joining the Mobile team, I was working on improving the web platform’s search and filtering feature. By refining the filtering system, I helped users find answers to their insights more quickly, driving better engagement and usability.

Collaborative initiatives

Collaborative initiatives

User Research & Interviews

In collaboration with UX researchers, I conducted user interviews to understand user pain points and gather feedback, ensuring our designs were aligned with our users’ needs. The research would help shaping product decisions and improving user satisfaction.


Agile UX Workshops

As part of the UX design team, I led workshops on agile ways of working, promoting cross-functional collaboration and continuous design iteration. These workshops strengthened the alignment between design and development, improving the efficiency of our design process.


Microcopy Squad

I was part of a voluntary microcopy squad, where I helped shape the product’s tone of voice and microcopy to make it consistent, clear, concise and user-centric.


Design System Collaboration

I worked closely with the design system manager to align mobile designs with the broader design system, ensuring a consistent experience across platforms and improving scalability.

User Research & Interviews

In collaboration with UX researchers, I conducted user interviews to understand user pain points and gather feedback, ensuring our designs were aligned with our users’ needs. The research would help shaping product decisions and improving user satisfaction.


Agile UX Workshops

As part of the UX design team, I led workshops on agile ways of working, promoting cross-functional collaboration and continuous design iteration. These workshops strengthened the alignment between design and development, improving the efficiency of our design process.


Microcopy Squad

I was part of a voluntary microcopy squad, where I helped shape the product’s tone of voice and microcopy to make it consistent, clear, concise and user-centric.


Design System Collaboration

I worked closely with the design system manager to align mobile designs with the broader design system, ensuring a consistent experience across platforms and improving scalability.

Collaborative initiatives

User Research & Interviews

In collaboration with UX researchers, I conducted user interviews to understand user pain points and gather feedback, ensuring our designs were aligned with our users’ needs. The research would help shaping product decisions and improving user satisfaction.


Agile UX Workshops

As part of the UX design team, I led workshops on agile ways of working, promoting cross-functional collaboration and continuous design iteration. These workshops strengthened the alignment between design and development, improving the efficiency of our design process.


Microcopy Squad

I was part of a voluntary microcopy squad, where I helped shape the product’s tone of voice and microcopy to make it consistent, clear, concise and user-centric.


Design System Collaboration

I worked closely with the design system manager to align mobile designs with the broader design system, ensuring a consistent experience across platforms and improving scalability.

Business outcome

Business outcome

Clients such as Colgate, L'Oréal, and Unilever benefited from the ability to access insights from anywhere using the mobile app.

The improved search and filter functionality on the web platform allowed users to find insights faster, improving the teams’ productivity.

Clients such as Colgate, L'Oréal, and Unilever benefited from the ability to access insights from anywhere using the mobile app.

The improved search and filter functionality on the web platform allowed users to find insights faster, improving the teams’ productivity.

Business outcome

Clients such as Colgate, L'Oréal, and Unilever benefited from the ability to access insights from anywhere using the mobile app.

The improved search and filter functionality on the web platform allowed users to find insights faster, improving the teams’ productivity.

NOÉmie lamory

NOÉMIE LAMORY

NOÉmie lamory

NOÉmie lamory